Wednesday, February 19, 2020

Samsung company analysis Essay Example | Topics and Well Written Essays - 2500 words

Samsung company analysis - Essay Example The market is expected to grow at 7% annually globally between 2012 and 2015 with the 3D TV product category as the fastest growing segment in the industry. Sales in consumer electronics recorded a 10% growth in 2011 (almost $965 billion) from a 13% sales growth in 2010 ($875 billion) (Reportlinker 2013). One of the leading consumer electronic brands in the industry is Samsung Electronics, part of the Samsung Group which is headquartered in Seoul Korea. The company registered revenue of KRW 145,044,766 (USD 129,666,338) in the 3rd quarter of 2012 (latest figure available) and had been experiencing an average increase of net profit of 50 % since 2009 (Data Monitor 2011). The company occupies the top position in the television and monitor product category and the world’s largest producer of DRAM, SRAM, and flash memory. It is also involved in the manufacture of other consumer electronics product such as smartphone, computer tablet and home appliance. According to its CEO, Samsun g prides as the â€Å"fastest in commercializing original technologies† where innovation is encouraged by holding â€Å"competition between four main divisions--semiconductors, telecommunications, digital media and flat-screen panels† on who could best deliver the most innovative product that made the company a market leader in color TVs, VCRs, liquid-crystal displays and digital memory devices (Foroohar 2004). II. Environmental/back ground Analysis The external environment of Samsung is highly competitive (see appendices). Industry players are always looking for ways to innovate their products and ways to cut on their prices to make their product more attractive to the consumers. In addition to it, they are also looking for ways to develop new products that would debunk existing products such as the case of Sony Walkman that became obsolete with Apple’s iPod. Suppliers are also used as strategic weapon to leverage companies against competitors. In sum, the cons umer electronics industry is one of the most competitive industries because many players wanted to cash in on its phenomenal growth. III. The Company – Internal Analysis Samsung has undoubtedly strong brand recall. This is substantiated by Fortune’s ranking of Samsung Electronics as the second most admired company in global electronics which bids well for Samsung in its position in the market. A strong brand recall provides a company a strong competitive edge because consumers tend to patronize brands that they trust. Research and development is one of the strongest if not the strongest component of Samsung Electronics as a company. This constant focus on research and development enabled the company to become one of the leading brands today from being a nuisance brand in the 1990s. This penchant for research and development has been the company’s practice since 1990s particularly during the Asian Crisis where it was the only activity in the company that Samsung did not cut on cost. It continued its focus on R&D that in 2010, it spent as much as 5.9% of its total revenue in research. This focus in R&D did not only help Samsung to dominate certain product categories but also helped the company to launch new products recently and contributed to its success signfiicantly. Its effort and allocation of its resources

Tuesday, February 4, 2020

Social and Physical Benefits of Parks and Recreation Annotated Essay - 1

Social and Physical Benefits of Parks and Recreation Annotated Bibliography - Essay Example The article is deemed beneficial as a source of pertinent information regarding accessibility and overall improvement in physical activity of local residents, specifically those coming from the low-income level. The study was conducted to determine any significant changes in terms of use of recreational facilities or parks after being remodeled or refurbished and compared with those which were not changed. The aim was specifically noted as determining whether â€Å"higher quality recreation facilities promote physical activity and serve communities better† (Cohen, Sehgal and Williamson S248). One skate park and one senior center were used as observation avenues and compared with two other skate parks and two senior centers that were not refurbished. The methods used the System for Observing Parks and Recreation in Communities (SOPARC) and validating interviews. The findings revealed that â€Å"park use results from a complex mix of factors that includes not only higher quality recreation facilities but also programming, staffing, fees, hours of operation, marketing, outreach, and perhaps a host of other human factors† (Cohen, Sehgal and Williamson S257). The information contai ned herein are therefore useful to the current research in terms of specifically identifying factors that could contribute to increased use of these facilities and therefore are instrumental in improving the health condition of users. The authors aimed to determine the source of studies involving leisure, recreation and park use with their alleged link to active living. Other concerns pertinent to the study included presenting aspects of government recreation and park services, concepts and methods in leisure studies as well as the management of recreation and park use, urban park use, and diverse factors that were apparently contributory to increased physical activity in leisure times. The findings revealed that a deeper understanding of